HTML stands for Hypertext Markup Language. It is one of the main web development languages used to build web pages.

Why is good HTML important?

  • HTML files can be used to improve organic search engine optimization (SEO) and user experience.
  • A well written HTML markup can make a page perform better whether we want to increase sales, engage users, or achieve other results.
  • HTML gives us tools out of the box.

What can HTML do?

It makes pages easier to understand visually.

Browsers apply default appearances to HTML elements that are widespread on the Web. Hence many users already know how to use them. This means that with HTML alone we are able to indicate a lot of things to our users:

  • Hierarchy among sections,
  • The parts of the site they can click to access other pages.
  • Where they can write.
  • etc…

It gives web pages basic functionality.

In addition to default styles, many HTML elements also have basic features.

For example let’s say we need to give a way to our users to send us a message directly from our website. Using the HTML form element, we can:

  • Display a form that is easily identifiable.
  • Let users type a message.
  • Pick a date on a calendar.
  • Allow users to enter their phone number and make sure that they only enter digits.
  • Let users choose between a list of items such as the subject of their message.
  • etc…

We can enable all these features on our website or web application simply by using the right elements.

HTML gives semantic meaning to content for search engines.

HTML elements (or tags) have different purposes and carry semantic meaning. Search engines know the difference between each and use tags to understand a web page’s content and purpose. Based on their algorithms, they can then decide on how to rank it in the search results.

HTML makes web pages more usable and improves accessibility.

Whether they want to read a blog or purchase something, users prefer sites that are easier to use and understand.

Using a well structured HTML code gives us a chance to perform better than direct competitors.

Users differ in many ways.

Some access websites with a slow connection, from a mobile device, or a slow computer. Some have a disability that requires them to use assistive technologies, and some users are less tech savvy.

Following HTML best practices is a good start as it is designed and continuously improved in order to address the needs of all users, regardless of their situation or environment.

Other possibilities of HTML:

  • HTML files can include code from other other languages to make a site dynamic with PHP or other languages used to program servers.
  • It is used by the browser generate the DOM API used by developers to make pages interactive with JavaScript.
  • An HTML markup can be enhanced with meta information in order to give a page an ever better chance of ranking high in the search results.

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