HTML stands for Hypertext Markup Language. It is used to structure web pages and one of the most important web development technologies.

Why is a good HTML structure important?

  • A well written HTML code can improve organic search engine optimization (SEO).
  • HTML gives us many tools to make pages accessible and enrich user experience.
  • Good HTML markup can make a page perform better whether we want to increase sales, engage users, or simply provide high-value-content.

What can HTML do?

It makes pages easier to understand visually.

HTML elements have a consistent appearance (or style) across browsers, websites, and apps. Most visitors are familiar with these default styles as they have already seen and used them. Hence with HTML alone we can effectively indicate a lot of things to our users:

  • The hierarchy among sections.
  • Which elements they can click on to access other pages or trigger actions.
  • Fields where they can write text or upload files.
  • etc…

It gives web pages basic functionality.

In addition to default styles, many HTML elements also have basic features out of the box.

For example, we need to allow potential clients to send us a message directly from our website. Using the HTML form element, we can:

  • Display a form that is easily identifiable.
  • Let users type a message.
  • Pick a date on a calendar.
  • Allow users to enter their phone number.
  • Make sure they use the correct format for each field.
  • Let users choose between a list of items such as the subject of their message.
  • etc…

We can enable all these features on our website or web application simply by using the appropriate HTML elements.

HTML gives content semantic meaning.

HTML elements (or tags) have different purposes and carry semantic meaning.

This meaning is understood by browsers, developers, and most importantly: search engines. Their algorithms determine a webpage’s content and purpose and they decide on how to rank webpages in the search results based on many factors including the information provided by the HTML code and its quality itself.

HTML makes web pages more usable and improves accessibility.

Whether they want to read a blog or purchase something, users prefer sites that are easier to use and understand.

Users differ in many ways.

Some access the Internet with a slow connection, from a mobile device, an out-of-date browser, or a slow computer. Some have a disabilities that require them to use assistive technologies, and others are less tech savvy.

Following HTML best practices is a good start as it is designed and continuously improved in order to address the needs of all users, regardless of the conditions and environment in which they use our websites.

Using a well structured HTML code gives us a chance to perform better than direct competitors.

Other possibilities of HTML:

  • HTML elements can be styled to match more closely with a brand’s visual identity thanks to CSS.
  • Browsers generate the DOM API based on webpage’s HTML structure. This API allows developers to make pages interactive using JavaScript programs.
  • On dynamic sites, HTML code can be generated by server-side programming languages.

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